good campaign

Very good campign from Dove in England (why do every work I enjoy usually comes from "the isles"?)
Of course one can argue that they are not really preoccupied with the kids, but rather in getting them before others do (like they claim to their moms) nevertheless, good idea, good copy, good advert.
Found it here (http://sanguesuoreideias.blogspot.com/)

Take care y'all