Umbro Commercial

simple is beautifull less is more.
this is one of the greatest ads I have seen.

See it one first time, enjoy it, and then (and only then) read the next line

the second time you view it, place your fingers covering the two poles seen on the first image, and leave your fingers there.....

Remarkable!!

where the fish comes from

The fish you see on the previous post came from here.

It is the place where my Mom was born, it is called Aguda and it is 5 mins from home, went there to have breakfast, read the newspaper and buy the fish on saturday mornin.

it tasted fresh and delicious I assure you

Take care ya'll

more food

Just some more dishes I tried.

anyone fancy a chef?

Umbro Soccer commercial

just had to share this one also :)

Umbro

Nike just announced it bought Umbro for 490 mio euros aporx.
I am sad, I love football, I like Umbro, in fact I will buy some Umbro football shoes today. They are dedicated to football which is great and they have good taste, both in advertising as well as sponsoring Deco.
I don't like Nike... I mean I loke the brand, and the way they build it, don't like their shoes, specially the football ones.
Nike is a fashion brand, not a sports good one.
Oh well life goes on, I guess I will have to keep on loving Adidas.

The Hellacopters - Carry Me Home

I think I never posted about my musical tastes.
One of my favourite (unknown) bands.
They come from sweden, and do the kind of musiI would enjoy playing (I own 2 guitars, classic and electric, and a Crate amp)

Take care ya'll

simple, nice, cost effective idea

I am anxious to be able to use such an idea on a client.

On a local level is so efective!!!

Take care ya´ll

via: torke

How (not) to use focus groups

Funny...
Makes you wonder.
I don't really agree with some people that say this means focus groups should be dead, also because people are analysing just the idea (number one) and also because they do it nowadays.
Nevertheless, very interesting

Take care ya'll

good campaign

Very good campign from Dove in England (why do every work I enjoy usually comes from "the isles"?)
Of course one can argue that they are not really preoccupied with the kids, but rather in getting them before others do (like they claim to their moms) nevertheless, good idea, good copy, good advert.
Found it here (http://sanguesuoreideias.blogspot.com/)

Take care y'all